The rise of domestic watches is inseparable from precision parts
When it comes to watches, you will definitely think of Swiss Omega, Rolex, Vacheron Constantin and other brands. Indeed, in the eyes of the Chinese people in the past, only the Swiss watch is a real good watch. Bring it out and have a face, it will not be bad after a long time. But when people are seeing these at the same time, the lack of our domestic watch brands. In fact, in our colleagues who can buy an imported watch for ourselves, our own domestic watches have quietly risen. There are also some well-known brands, such as: FIYTA, Seagull, Epoch, Geya and many more. Many people will definitely dismiss these watches, but after reading a piece of data, you will be impressed by these domestic brands.
The following is the financial report data from the domestic watch industry leader Big Brother FIYTA, which confirms the existence of the above-mentioned turning point. According to the financial report, in mid-2013, the sales of famous watch agents with international big brands were 113,343,600 yuan, down 3.42% year-on-year, operating profit was 285,569,800 yuan, and gross profit margin was 25.21%. In contrast, the private label flies. The sales of Yada series watches, the medium-term sales was 321,117,500 yuan, an increase of more than 20% year-on-year, the operating profit was 210,435,200 yuan, and the gross profit margin was 65.52%. In the second half of the year, this contrast trend is more obvious. The sales contribution of its own brands in Chongqing, Xi'an, Yinchuan and other western cities and second-tier cities in the central and eastern regions such as Qingdao, Changsha and Hefei are increasing. A number of institutions, such as Galaxy Securities, said that after the survey, the consumption power of domestically produced high-end goods in second- and third-tier cities should not be underestimated.
In addition to the "Cousin" time last year, the sales of imported big-name watches have dropped significantly, and domestic watches have expanded significantly. According to statistics, since the middle of last year, due to the increase in domestic anti-corruption efforts, the overall sales of imported watches in the country has plummeted by more than 30%, and the decline is still continuing.
Then the growth of domestic brands is not only because of the high price of foreign countries, but also caused by the "Cousin" incident? The answer is very clear. The real rise of domestic watches is that the quality of domestic watches is getting closer to international big names, and services are getting closer to international big names. In the middle of this, the quality is definitely the most important reason. The quality of the mobile phone is the best, and the most direct is whether its precision parts are of good quality. It is well known that the interior of the mobile phone is very small in terms of painting production, so the production is very particular. In our older generation, why they can't make a good quality watch, in fact, it is not making such small precision parts. In the past production equipment, production technology could not keep up, but after the reform and opening up, with the sales of these big brand watches in the country, the Chinese also learned to study these big-name watches if they made, their technology, their Production equipment, their production management mode, etc., are mostly imitated. Therefore, it is not surprising that domestic watch manufacturers can make watches of almost the same quality as foreign big-name watches. Even some big foreign brands directly look for some domestic watch manufacturers, which is a good example of a domestic mobile phone. Quality is already in line with international standards. That's a question for some people. Since the quality of domestic watches is similar to that of international big-name watches, why are the prices so different? Of course, the quality is close to not representing the same. In contrast, the quality and appearance of domestic watches are much different than the big ones, and the other is the difference in cost. Domestic watches do not require import tariffs. The precision parts processing plant used for production can be directly purchased domestically. It is not surprising that the price is cheap.